In the fast-paced, brightly lit world of comic conventions, it’s easy for a photograph to look like a standard snapshot. But when you look through the portfolio of Denver-based photographer Dennis Herrera—known professionally as Neo's Photography—you aren't looking at snapshots. You are looking at stills pulled straight from a feature film.
With nine years of shutter experience and four years dedicated specifically to the cosplay community, Dennis has cultivated a reputation for turning physical costumes into atmospheric, story-driven cinema. Whether he is navigating near-pitch-black laser tag arenas or preserving the delicate highlights on intricate props, Dennis treats every frame as an homage to the maker's craft.
COZ Magazine sat down with the Denver visionary for our COZ Captures segment to discuss the art of the camera, unscripted moments, and why authenticity will always outshine rigid perfection.
Like many great creative journeys, Dennis’s entry into the world of cosplay photography wasn't planned; it was an accident.
"A friend asked me to shoot a Cyberpunk-themed session, and that experience opened the door to a whole new creative space I hadn’t really explored before," Dennis remembers.
As he began shooting more characters, what hooked him wasn't just the flashy costumes, but the profound human dedication behind them. "The level of detail, time, and passion that goes into each cosplay is incredible," he reflects. "I found myself drawn to capturing that effort in a way that feels cinematic and true to the character. It became less about the subject itself and more about honoring the work and creativity the cosplayers bring to life."
That respect for the maker directly informs his technical process. Rather than relying on heavy digital compositing or adding artificial elements, Dennis builds his signature look right inside the camera through precise lighting, composition, and mood. In post-processing, his goal is elevation, not alteration—intentionally preserving shadow detail and protecting highlights so that complex fabric textures and reflective prop finishes retain their physical depth.
When working with cosplayers on location, Dennis eschews rigid posing guides in favor of genuine performance. He prefers to ask what drew the creator to the character in the first place, encouraging organic movement while he watches for the candid shifts in expression between formal poses.
"I’m not big on rigid posing," Dennis explains. "I try to pull out the performance behind the character. Once they start embodying the role—whether that’s intensity, confidence, or subtle emotion—I focus on capturing those in-between moments. That’s where the character truly comes through."
That philosophy proved its worth during a challenging fall shoot aimed at capturing a dark, mystical aesthetic. The team was struggling to feel the scene, but instead of forcing rigid cues, Dennis let the cosplayer move naturally through the space. In a brief, unscripted window, the lighting, motion, and emotion aligned into an effortless frame. "It was a reminder that sometimes the best shots come from trusting your instincts and letting the moment unfold rather than trying to control every detail," he says.
"The best shots don’t come from perfection, they come from authenticity."
That willingness to adapt was put to the ultimate test during a Cyberpunk shoot staged inside a nearly pitch-black arcade laser tag arena. Surrounded by harsh, inconsistent game lights, Dennis relied on fast lenses, precise exposure control, and total anticipation to build an immersive narrative out of the gloom.
"While I’m comfortable shooting in low light, this pushed things further," Dennis admits. "What made it work was leaning into the environment instead of fighting it. I embraced the darkness, used the available light as part of the scene, and refined the image in post without stripping away the mood."
Looking toward the future, Dennis is set on pushing his cinematic style into sprawling franchises like Marvel’s X-Men and Avengers, alongside stylized concepts like NieR: Automata’s 2B. His ultimate dream? Taking his character-driven photography to Japan, blending traditional cultural landscapes with comic lore into a single frame.
For nervous creators stepping in front of a professional lens for the very first time, Dennis offers words of grounded encouragement: "Focus on why you chose that character in the first place. You don’t have to be perfect or know how to pose—you just have to bring that energy into the moment. The best shots don’t come from perfection, they come from authenticity."
To view Dennis's latest cinematic edits, behind-the-scenes content, and upcoming convention schedules, follow Neo’s Photography across Instagram, TikTok, Threads, and Facebook.
Ready to bring your own build to life in front of his lens? Submit your concept and book a shoot directly through his official website at www.neos-photography.com/contact
A great photograph is always a true collaboration. Dennis highlighted three phenomenal creators whose talent and dedication continue to elevate his work:
Lauren Brandt (Instagram: @95.percentlauren)
Ethan Brandt (Instagram: @Thousand_faces_cosplay)
Cici Whitney (Instagram: @cici.whitney)